Questions To Ask Potential Accounting Service Providers. For any accounting or bookkeeping firm to succeed, attracting new clients and onboarding them effectively is crucial. Demonstrating your expertise and providing value to clients is necessary to increase profits.
However, a frequent issue with lead nurturing and onboarding is the tendency to talk too much and listen too little. By asking the right questions, you can gather the information needed to close deals with potential clients and showcase your value to new clients. The following are Questions to ask potential accounting service providers:
To begin your talk with a prospective client, it is essential to understand their business clearly. It’s critical to initiate your new accounting client checklist with an open-ended query like “Could you brief us about your business?” This approach provides an uninterrupted opportunity for the client to provide pertinent information.
After gaining a basic understanding of their business, you can ask other essential questions to help understand the critical elements of their business structure.
The legal structure of a client’s business significantly impacts various aspects of accounting and bookkeeping. It is essential to understand whether they operate as a Sole Proprietor, S-Corp, LLC, or C-Corp. Their response can also suggest additional questions you should include in your accounting client onboarding checklist template.
Payroll-related issues and errors are a prevalent challenge faced by businesses. Therefore, your bookkeeping checklist for new clients should include questions that help you understand their payroll requirements.
You must work with their payroll schedule, accounting software, and filing system as an accountant or bookkeeper. You must know their plan if they outsource their payroll to a third-party service. By asking this question, you show your ability to adapt to the client’s needs and showcase your expertise with various accounting systems.
Including inventory management and accounting in your new client questionnaire is crucial. Accounting for inventory requires specialized knowledge, and it’s essential to ask follow-up questions such as:
Asking about inventory during the onboarding process also serves as a reminder to let them know about their inventory management needs in the future.
Asking this question to your dental client would help you understand the scope of work required as their new accountant. Also, it shows your professional and meticulous approach to assessing potential clients.
The client will likely provide information about their business checking and savings accounts and a few credit card accounts. However, they may also have other charges, such as PayPal, bank loans, and equipment leases, that require reconciliation.
It is essential to have a comprehensive understanding of their accounts payable and receivable, enabling you to work with their bank and account statements to help grow their small business.
If a potential client is significantly delinquent on their tax filings, requesting a substantial retainer before agreeing to work with them is advisable. However, irrespective of the retainer, having the answer to this accounting prospect question can be beneficial. As an experienced accountant, you can determine the amount owed and outline measures to prevent future issues.
Sales tax reporting is another significant responsibility that an accountant can assist with. To understand how you can meet the client’s needs, it’s essential to delve into this question:
In addition to handling their financial statements, you can support them in managing their records of vehicle logs, capital asset activity, and other vital documents needed for sales tax reporting. Also, you can help them with potential deductions they might be eligible for, including mortgage interest and home office expenses.
This question can be an excellent conversation starter, leading to a more relaxed discussion about the client’s aspirations, values, and obstacles. Moreover, it demonstrates to the potential client that you value their well-being and won’t view them as a mere set of figures.
Incorporating this question into your accounting and bookkeeping checklist can help establish a personal connection and set you apart from other accountants focusing only on the technical aspects.
You can use these questions as a template for your accounting bookkeeping checklist to initiate fruitful conversations and attract more clients.